Be a force of character

Hey girl, 

Welcome to Eila Chérie. Where we empower women to live boldly and affect change for others. Here you’ll find a collective of women who believe in living and loving fiercely, who believe that empowered women can transform societies. Who believe that every woman adds value and has earned the right to choose her story. 

Join us in a future where women are encouraged to lead and innovate. Where a woman’s place is where-ever she wants it to be. Our future is now. 


our founder and CEO

the future is female

be kinder than you feel

people over profit

women helping women

our future is NOW

be a force of character

“ We are a lifestye brand for the boss babes who are inspired by change and driven by kindness”
- Color Reinholz, CEO


FACT: Women make 20% less than men and won't reach pay equity until 2059 if current conditions persist, according to AAUW.

FACT: Women still lag in top leadership positions in business and government. Women have made inroads in a wide range of leadership positions in recent decades, but they only account for about 20% of members of Congress and about a quarter of state legislature members. Women made up roughly 5% of Fortune 500 company CEOs in the first quarter of 2017 and about 20% of Fortune 500 board members in 2016. As of March 2018, there are six female governors and five females in executive branch cabinet-level positions. (

FACT: Working women are much more likely than working men to say they’ve faced gender discrimination on the job. Women are about twice as likely as men (42% vs. 22%) to say they have experienced at least one of eight specific forms of gender discrimination at work. (
FACT: One-in-four working women (25%) say they have earned less than a man who was doing the same job, compared with just 5% of men who say they’ve earned less than a female peer. Women are also about four times as likely as men to say they have been treated as if they were not competent because of their gender (23% of women vs. 6% of men), and they are about three times as likely to say they have experienced repeated small slights at work because of their gender (16% versus 5%). (